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Standard Chartered Bank: Here For Good
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Standard Chartered's global creative agency TBWASingapore has created and produced a new campaign that reinforces the importance of global trade and the Bank’s role in driving it, with renowned stop motion animation director Mark Waring. The campaign uses an animated film to illustrate a complex issue in a relatable and relevant way, allowing for audiences anywhere to understand the power of global trade. The animated stop motion film directed by Waring, who is behind animated films 'Corpse Bride' by Tim Burton and 'Isle of Dogs' by Wes Anderson, tells a charming story of two villages that accidentally chance upon each other's egg and rice trade, and by default, discover the celebrated and much loved egg fried rice dish. To create this film with stunning effect, all animated characters were sculpted, moulded and handmade along with handcrafted models and detailed sets built from scratch. The film’s primary message reflects the Bank’s beliefs that the world is a better place when we exchange what we have, but also reinforces its’ commitment to driving global trade, even in these uncertain times. The film supports Standard Chartered’s global brand platform and brand promise Here for good, ensuring that the Bank can be a force for good by promoting economic activity that makes a positive impact in the world.
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