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Toyota Yaris Hybrid: Why Stop?
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Toyota and The&Partnership Europe launch a pan-European, data-led campaign for the new Toyota Yaris Hybrid this week. Positioning Toyota's latest B-Segment offering as the perfect city car, 'Why Stop?' is an action-packed display of positive energy that highlights the energy-filled driving experience of the Yaris, made possible by Toyota's most advanced and responsive self-charging hybrid powertrain. During the Collegiate Challenge against California, Michigan State and UC Davis in 2019, the defending NCAA Floor Exercise Champion, Katelyn Ohashi found international social media fame when her routine landed a perfect score of 10.0. In ‘Why Stop?’ we see her move effortlessly through traffic; throwing her body from one awe-inspiring tumble into another, finally revealing that she is, in fact, a physical metaphor for the Toyota Yaris. Her energy, focus, and perfectionism are the embodiment of the Yaris’ regenerative Hybrid powertrain.
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