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Persil: Real Change
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A decade after the launch of Unilever’s Sustainable Living Plan, MullenLowe in London, Dirt Is Good (Persil) global lead creative agency, launches ‘Real Change’, a campaign to communicate the new brand purpose and the action it is taking on the environment. Persil packs are now made with 50% recycled plastic and are 100% recyclable. Their formulations also contain plant-based stain removers. These changes are part of the brand’s long-term commitment to using sustainably sourced carbon in their products. This ambition is a core component of Unilever’s ‘Clean Future’, a ground-breaking innovation programme to change fundamentally the way that some of the world’s most well-known cleaning and laundry products are created, manufactured and packaged. MullenLowe and Persil have created ‘Real Change’, which highlights the need for us all to go beyond just ‘screen activism’; rolling-up our sleeves and getting dirty in taking real action for change.
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