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Deloitte Digital: Belong Carbon Thumbprint
Australia's first accredited carbon neutral telco, Belong, has launched a campaign, via Deloitte Digital, challenging Australians to consider the environmental impact of their phone usage by asking them to calculate their carbon thumbprint – the amount of CO2 their mobile data use contributes to carbon emissions.
The campaign launches with a TVC that drives consumers to the Carbon Thumbprint App; an AR app that uses data modelling to allow individuals to see the size and effect of their personal carbon thumbprint. A contextual digital campaign also leverages the carbon thumbprint modelling using pre-rolls, banners, in podcast and Spotify placements to calculate the carbon cost of the content they appear in.
Creative Brand & Advertising Partner: Adrian Mills Related |
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