Print ad: ALDI Australia: Banana

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ALDI and BMF have tackled the misconception that ALDI's fresh produce is largely imported in their latest Good Different campaign. Directed by Revolver’s Andreas Nilsson, crafted by Alt.vfx and scored by Turning Studios, the spot captures one of Australia’s lesser-known natural phenomena. The Great Fresh Food Migration rolls out across the country this week and includes TV, Outdoor, In Store, Digital, Social and Catalogue.

Category Retail services
Client ALDI
Agency BMF, Australia
Production Revolver
Country Australia
Uploaded 14 September, 2020

Credits

Director
Andreas Nilsson
Executive Creative Director
Alex Derwin
Creative Director
Dantie Van Der Merwe
Creative Director
David Fraser
Senior Art Director
Chris Wilson
Producer
Alex Kember
Associate CD / Copywriter
Roy Leibowitz
Executive Producer
Michael Ritchie
Executive Producer
Pip Smart
DoP
Lachlan Milne

Other credits

Senior Designer: Fiona McLeod

Executive Planning Director: Christina Aventi

Group Strategy Director: Kinga Papp

Senior Strategic Planner: Kellie Box

Chief Executive Officer: Stephen McArdle

General Manager: Paul Coles

Deputy Head of Account Management: Aisling Colley

Senior Account Director: Hayley Basham

Senior Account Manager: James Arnold

Head of TV: Jenny Lee-Archer

Edit House: The Editors

Editor: Alexandre de Franceschi

VFX/Post Production: Alt.vfx

VFX Supervisor: Jay Hawkins

VFX Executive Producer: Tyrone Estephan

Music Composition: Elliott Wheeler @ Turning Studios

Sound Design: Rumble Studios

Art Buyer: Basir Salleh

Photographer: Gavin Johns

Producer: Audra Diciunas

3D Retoucher: Paul Gawman

Retoucher: Rhiannon Jasma

Production Director: Julie Sorrell

ALDI Australia: Banana

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