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Wonder Performance bread: Ducks
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To capture the elusive teenage market, BMF Sydney created a series of unbranded virals showing ducks performing with enhanced capabilities in a very ‘un-duck-like’ manner. The virals include a surfing duck, ducks skylarking on an escalator, and ducks performing acrobatic flying feats.
BMF know how difficult it is to reach teenagers, which is why they took this non-traditional approach incorporating viral elements that have generated millions of views. Following up with a TVC completes the picture and explains the crazy duck behaviour. Hopefully this will see a lot of Wonder Performance bread sold.
Group Account Director - Vicky Norton; Strategic Planner - Gerry Cyron; Account Director - Patrick Cahill; Post Production - Perceptual Engineering / The House of Cuves; Media Planning and Buying - Ikon Communications. Related
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