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Top 6: September 23rd 2020

Farrow & Ball: Protection

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Top 6: September 23rd 2020
BMB has created a new advertising campaign for paint and wallpaper brand Farrow & Ball's Modern Emulsion. 'Relax, it’s Modern Emulsion', a new international, multi-media campaign heroes the stain resistance of Modern Emulsion and shows how Farrow & Ball paint is tough enough to meet the needs of life at home. Three commercials depict homeowners taking over-the-top measures to protect their newly painted walls from a range of guests, and their undue paranoia that their walls will be ruined by stains. In "Protection" a couple are bemused when the friend whose house they call at the end of a dog walk wraps their muddy pet in a specially made canine version of the kind of suit usually reserved for crime scene investigators. In “Contract” a small child arriving for a play date is asked to sign a lengthy legal contract, committing her to pay for the redecoration of the houses interior, should flicked ketchup, squeezy yoghurts or “general fluids” damage the paintwork over the course of the visit. In “Vino” a couple who have had their home freshly decorated serve expensive red wine to their guests in spill-proof children’s sippy cups. Each film then reveals the hosts actually had nothing to worry about - because when you use Farrow & Ball Modern Emulsion you can relax... stains, spills and scuffs can simply be wiped away. The films were directed by Bafta winning comedy director David Kerr through Hungry Man.
Credits Other credits

Head of Strategy: Mel Arrow

Account Director: Matt Bonny

Account Manager: Liv Myers

Head of Design: Dom Grant

Designer: Sam Hamer

Editors: The Assembly Rooms

Post: MPC

Sound: Wave

Typographer: Alison Carmichael @ Jelly

Production Company: CYLNDR

Editors: CYLNDR



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