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Playstation: The Edge - Play Has No Limits

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Sony Interactive Entertainment has debuted its latest spot devoted to the PlayStation brand. Sony are entering a new exciting time for PlayStation and its raising the bar for its fans. This new spot is a metaphor for the journey that it will embark upon to a new era in entertainment. The film opens on a small boat on the open sea. We see our gamer spot a mysterious magical light in the clouds on the horizon. He sets off in pursuit of the mesmerising light. As he ventures further into the cloud, day turns to night and his boat is hit by an unexpected pulse of blue energy, causing the mast to inexplicably sprout leaves. Our gamer stares up in amazement. The boat emerges from the cloud. As our gamer surveys his surroundings, he realises he is not the only one who has been called here as an armada of pirate galleons, Viking longboats, spaceships, and steampunk airships arrive at this unknown destination. An explorer plane arcs across the sky, and we see that rather than the open ocean ahead of them, they are faced with a magical blue, gravity-defying membrane - the edge of the world. Another pulse of energy is released from the membrane, as our gamer approaches the edge. He pauses in trepidation as the community of travellers look to him for a signal of what’s to come next. They look on in anticipation, and charge bravely together into the unknown with full force and excitement. His boat races towards the edge with the other vessels in close convoy. However, rather than going over the edge, the community of travellers pass through the membrane, transported into a new world beyond. Agency: adam&eveDDB London.
Credits Other credits

Agency

Chief Production Officer: Anthony Falco

Project Manager: Sam McGeorge

Agency Assistant Producer: Clio McLeary

Chief Strategy Officer: Martin Beverley

Planner: David Mortimer

Managing Partner: Sarah Coleman

Account Director: Adam Patel

Account Executive: Jemima St Aubyn

Business Affairs: Dolores King

Social Director: Sophie Chaytor-Grubb

Senior Content Creative: Matthew Osborne

Digital Display Lead: Marceline Le Gaufey

Interactive Creative: Hash Milhan

Integrated Producer: Vanessa Speedy

Assistant Integrated Producer: Richard Bailey

Senior Interactive Designer: Sam Butler

Designer: Rhys Martin

Front end developer: Ben Aldrich, Jack Christian

Quality Assurance: Mark Sadler

Motion Designer: Hashir Khan

Legal: Trine Odin, Shelley Herbert

Cain&Abel

Producer/s: Laura Frischke, Nicola Shanks, Aleksandra Bulkowska, Gerda Aleksandraviciute

Editor/s: David Smith, Ben Infantino

King Henry

Head of Design: Paul Knowles

Retoucher: Mark Henry

Gutenberg Global

Global Business Director: Sybille Chrissoveloni

Account Directors: Theo Tsangarides, Nicoletta Corradi

Account Managers: Thibault Girard, Dominique Berti

Operations Manager: Jon Philips

Head of Production: Mark Dolby

Media Agency: Mediacom

Editing Company: Work

Editor: Peter Brandt (60”) and Jamie Hodgson (Cutdowns)

Post Production: Untold

Post Producer: Tom Igglesden & Ellie Joseph

Post Creative Director: Diarmid Harrison-Murray

VFX Supervisors: Tom Raynor & Alex Gabucci

Colourist: Jean-Clement Soret @ MPC

Music Supervisor: Alex Hackford (Sony Music US), Duncan Smith & James Marshall (Sony Music UK)

Audio Post Production: Wave

Soundtrack Name and Composer: Baba O’Riley by The Who

VFX Leads: Martino Madeddu, Rebecca Clay, Alex Kulikov, Alex Grey, Simon Legrand, Chloe Dawe, Michael Diprose, Jonathan Wood

Animation Supervisor: Tim Van Hussen
Asset Supervisor

VFX Artists: Clement Granjon, Jack Harris, Elena Chiarani, Florian Petiteau, Matt Kavanagh, Philippe Moine, George Rigby, Mathieu Antoine, Tom Humphry, Lino Khay, Cameron Johnson, Platon Filimonov, Gareth Bell, Baptiste Jaquemet, Martin Aufinger, Emre Sumer, Andreu Lucio, Marcel Ruegenberg, Florian Rigollet, Tony Alamo, Annie Rowland, Leonie Clement, Mannon Cauzid, Shariq Altaf, Cindy Libbrecht, Chloe Barbet, Mohammed Mouzi, Daniel Longe



Client: Sony Interactive Entertainment

Senior Vice President, Head of Global Marketing: Eric Lempel

Vice President, Global Marketing: Mary Yee

Senior Director, Global Marketing: Erika Peterson

Manager of Brand Marketing and Innovation: Cody Morales

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