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Bud Light: Beckham's B&M BBQ


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Bud Light is announcing a new initiative to bring together local communities while also helping promote Black-owned restaurants as a part of ‘Bud Light Thursday Night Shoutout’ in the brand’s Thursday Night Football advertising. In a series unlike anything Bud Light has ever produced before, the brand created beautifully shot and directed commercials that tell deeply motivational stories of local Black-owned businesses, while amplifying the stories of each restaurant owner’s personal journey alongside their iconic menu offerings. The series kicks off tomorrow night during the Cleveland Browns’ season opener and highlights Cleveland’s own Beckham's B & M Bar B Que, a family owned southern restaurant. The series was shot by director and documentarian Jason Harper, where he captures each business owner’s personal story of how they started.
Credits Other credits

Agency

HEAD OF INTEGRATED PRODUCTION: Nick Setounski

ACCOUNT DIRECTOR: Ryan Johnson

MANAGEMENT SUPERVISOR: Lauren Wilson

ACCOUNT EXECUTIVE: Carla Caban

GLOBAL STRATEGY DIRECTOR: Stéphane Missier

SENIOR STRATEGIST: Matt Hisamoto

DIGITAL STRATEGIST: Connor Corr

COMMUNICATIONS PLANNING DIRECTOR: Zack Green

PROJECT MANAGER: Bruce Fields

DIRECTOR OF BUSINESS AFFAIRS: Patrick O’Donoghue

BUSINESS AFFAIRS MANAGER: Daniella Vargas

BUSINESS AFFAIRS COORDINATOR: Maureen Doyle

TRAFFIC SUPERVISOR: Sonia Bisono

TRAFFIC COORDINATOR: Tina Wyatt

Production

LINE PRODUCER: Jon Dino

Editing

EDITORIAL COMPANY: Cosmo Street

EXECUTIVE PRODUCER: Maura Woodward

PRODUCER: Amanda Slamin

EDITOR: Chancler Haynes

ASSISTANT EDITOR: Alex Mihailovic

VFX

VFX COMPANY: SWITCH

FLAME ARTIST: Jon Magel

SENIOR PRODUCER: Cara Flynn

Music and Sound

MUSIC/SOUND DESIGN/MIX: HUMAN

CREATIVE LEAD: Sloan Alexander

COMPOSER: John Chris Barnes

EP: James Dean Wells

PRODUCER: Josh Green

AUDIO POST & SOUND DESIGN: Post Human

ENGINEER/SOUND DESIGNER: Sloan Alexander

SENIOR POST PRODUCER: Craig Caniglia

AUDIO ASSISTANT: Rob Suchecki

CLIENT: Bud Light

US CHIEF MARKETING OFFICER: Marcel Pereira Marcondes

VP MARKETING, BUD LIGHT: Andy Goeler

BRAND DIRECTOR, BUD LIGHT: Joe Lennon

SENIOR DIRECTOR, BUD LIGHT: Lauren Rodriguez

BRAND MANAGER, BUD LIGHT: Jessica Lee

DIRECTOR OF MARKETING COMMUNICATIONS: Michael Goon

MEDIA LEAD, BUD LIGHT: Lindsay Marzocca

DIGITAL DIRECTOR, BUD LIGHT: Conor Mason

DIGITAL BRAND MANAGER, BUD LIGHT: Lindsay Cozen

DIRECTOR, SPORTS MARKETING: Joe Barnes

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