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WHOOP: Know Yourself Anthem

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In a connected world, we have insider knowledge about everything. We know the stats of our favourite teams and players. We intuit the meaning behind social media slang. But when it comes to ourselves, most of us are still in the dark. It’s why WHOOP, industry-leading 24/7 fitness tracker and health monitor, created a new campaign titled, 'Know Yourself' to drive our audience’s focus inward. In the first TVC for the wearable tech brand, WHOOP paints a stark contrast between the vast knowledge we have of the world around us and the limited understanding of the world within us. Making the point that when we know ourselves better mentally, physically, even scientifically – we become better. As athletes, it's the ultimate competitive advantage. And in the time of a global pandemic, when our well-being has been brought more into focus, it’s vital.
The film itself is a dizzying journey through their audience’s insider knowledge. It makes references to statistics and facts in the Zeitgeist. Sure, it might fly over some people’s heads, but to WHOOP, that’s the point. The film is designed to celebrate their audience’s truly niche knowledge about the world. Then challenge them to embark on a more meaningful journey of self-discovery, empowering the viewer with the key takeaway that it’s time to 'Know Yourself'.
Credits Other credits


Executive Design Director: Rich Greco

Designer: Leslie Cheng

Director of Film Production: Jesse Brihn

Senior Music Supervisor: Mike Ladman

Executive Producer, Experiential: Shayan Amir-Hosseini

Producer, Interactive: Aaron Matys

Strategist: Justin Clagette

Senior Communications Strategist: Clark Cofer

Account Director: Cara Roberts

Project Manager: Danielle Gibbons

Junior Project Manager: Oli Pleydle

Editorial: Whitehouse Post

Editor: Nate Katz

Assistant Editor: Spencer Roth-Rose

Executive Producer: Caitlin Grady

Producer: Ryan Smith


Post-production: Carbon

Executive Producer: Nick Haynes

Creative Director: Liam Chapple

Colourist: Aubrey Woodiwiss

Colour Producer: Laurie Adrianopoli

Motion Graphics: Maxime Benjamin

Producer: Tessa Treanor


Music: Found Objects

Track Title: 'Dig Deeper'

Executive Creative Directors: Trevor Gureckis and Jay Wadley

Creative Director & Composer: Ben Marshall

Composer: Adam Weiss

Executive Producer: Jennie Armon

Producer: Nick Chomowicz

Music Coordinator: Agatha Lee


Sound: Wave Studios

Executive Producer: Vicky Ferraro

Producer: Eleni Giannopoulos

Mixer: Aaron Reynolds

Media agency

Media Agency: Noble People

Group Account Director: Matt Borchard

Group Strategy Director: Josh Millrod

Group Media Director: Olivia Young

Media Director: Danny Weisman

Associate Broadcast Director: Paige Osborne

Media Supervisor: Edward Smith


Chief Marketing Officer: Antonio Bertone

SVP, Marketing: John Sullivan

Creative Director: Ursula Nickerson

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