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Bud Light Seltzer: Resemblance
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Bud Light Seltzer partners with the LA Galaxy and Javier “Chicharito” Hernández. As part of the agreement Bud Light Seltzer will become the exclusive hard seltzer of the LA Galaxy with Chicharito as an official ambassador of the brand. To kick things off, Bud Light Seltzer has released a new piece of creative starring the LA Galaxy striker. In the Spanish speaking Bud Light Seltzer advertisement, Chicharito compares the taste of Bud Light Seltzer to his most glorious and notable moments on the field.
US CHIEF MARKETING OFFICER: Marcel Pereira Marcondes
VP MARKETING, BUD LIGHT: Andy Goeler
BRAND DIRECTOR, BUD LIGHT: Joe Lennon
SENIOR DIRECTOR, BUD LIGHT: Lauren Rodriguez
SENIOR BRAND MANAGER, BUD LIGHT: Desiree Sanchis
BRAND MANAGER, BUD LIGHT: Jessica Lee
DIRECTOR OF MARKETING COMMUNICATIONS: Michael Goon Related
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