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Top 6: October 7th 2020

Jack Daniel's: First Timers

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Top 6: October 7th 2020
In a historic move, Jack Daniel's is introducing its first truly global creative campaign, "Make it Count." The campaign showcases a new way of thinking for the 154 year old brand that celebrates the people who drink it. Set to launch October 1, the campaign is brought to life through multiple executions on TV, social, digital, out of home and print platforms in 100+ countries. As a global brand that wanted to fuel its iconic status, it was time for Jack Daniel’s to showcase their unique view of the world. The new campaign, "Make it Count", focuses on the impact on peoples’ lives when they decide to choose boldly and with purpose every day, much like Mr. Jack did throughout his own life. The :60 film “First Timers” kicks off the campaign, showcasing Jack Daniel’s consumers who decide to live boldly and try something they’ve always wanted to do. The new campaign is by creative agency Energy BBDO. The inspiration for the campaign comes from a vintage Jack Daniel’s ad that read “Proudly served in fine establishments and questionable joints.” It served as a reminder that Jack is for everyone. As a result, “Make It Count” is about its fans who grab life by the horns and make the most of their experiences.
Credits Other credits

Chief Innovation Officer: Alan Parker

Design Director: Hung Vinh

Head of Integrated Production: John Pratt

Executive Director of Music: Daniel Kuypers

Managing Director: Lianne Sinclair

Senior Global Account Director: Greg Morrison

Account Supervisor: Arika Jeter

Account Executive: Emma Flynn

Chief Strategy Officer: Larry Gies

Group Strategy Director: Allison ArlingGiorgi

Strategy Director: Chase Donahue

Social Strategist: Casey Campbell

TV Editorial Company: Whitehouse Post

Executive Producer: Caitlin Grady

Post Producer: Ryan Smith

Editor: Tobias Shum

Assistant Editor: Paul Chung

Visual Effects Company: Carbon

Flame Artist: Philip Akka

Audio Company: Wave Audio

Senior Audio Designer: Chris Afzal

Color Company: ETC London

Colorist: Luke Morrison

Content Editorial Company: Flare Chicago

Director of Studio Production: Mitch Monzon

Executive Producer of Post Production: Jenny McDonald

Associate Design Producer: Allison Hemingway

Senior Motion Designer: Viky Kryvanos

Content Color Company: Nice Shoes

Colorist: Ron Sudul

Producer: Serena Bove

Media Agency: Spark Foundry

PR Company: DVL Seigenthaler/Finn Partners

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