DBS Bank: This is DBS Digibanking

Tribal Worldwide Singapore has joined forces with DBS to announce the bank's sophisticated digital onboarding service. True to its 'Live more, bank less' motto, DBS now empowers new customers to instantly open a bank account in just 15 taps via its digibank app. Fronted by Olympic gold medalist and record holder Joseph Schooling, the print ad likens the swimmer's streamline race to the finish line with the bank's efficient, hassle-free onboarding steps. Not a single move is wasted. New customers simply need their SingPass to login and instantly set up an account and access all the bank's services without stepping foot in a branch or filling out a form. Digital onboarding is the gateway for customers to experience 'This is DBS digibanking' – banking that is invisible, intuitive, and intelligent.