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Oreo: The Playful Network
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OREO, the Mondelez-owned cookie brand, in partnership with Digitas UK, is celebrating the amazing human connections we made during lockdown by launching a new network for the nation, The Playful Network. The Playful Network doesn’t deliver super-fast 5G or state-of-the-art technology but instead celebrates our collective playfulness. Because after everything that’s happened this year, the one thing we’ve learnt is that the strongest connection we have is each other. In a parody to TELCO over-claims, The Playful Network promises to “supercharge your connectivity” thanks to a “cutting edge connection device” – otherwise known as an OREO cookie. The campaign breaks today and runs for eight weeks on video-on-demand, YouTube, Twitter, Instagram, Facebook and digital display – with additional support from PR and media partnerships. All activity directs people to the bespoke website where people who join The Playful Network have the chance to order a free, personalised OREO “Connection Pack”, consisting of 14 connection devices (OREO cookies to you and me).
Designer: Joseph Martin Related
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