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Bradesco Private Bank: Steps

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Forging your own path doesn't mean walking alone. With this powerful message, Bradesco Private Bank (bank that won the Brandz / Kantar award as the most valuable brand in Latin America in 2020) announces its new campaign, focused on high-income customers. The video shows a baby learning to walk, following in the footsteps of an adult. At every new stage in life – discovering a new sport, learning to swim, going on trips – the young man always follows the path that's laid out for him. In the end, now as an adult, there are no predefined paths, and he continues on, forging his own path. The campaign was created by Leo Burnett Tailor Made (Brazil).
Credits Other credits

CREATIVE VP: PEDRO PRADO

GENERAL CREATIVE DIRECTOR: PEDRO UTZERI

ART ASSISTANT: GABRIEL RODRIGUEZ

DIGITAL INTEGRATION DIRECTOR: DENIS GUSTAVO ALVES

INTEGRATED PRODUCTION DIRECTOR: MARIA FERNANDA MOURA

RTV: FERNANDA SOUSA

ART BUYERS: MAURO MOURA, DANIEL GONÇALVES

DIGITAL PROJECTS: PEDRO RAIS, THALLES FREITAS

ACCOUNT SERVICES: FABIO BRITO, MARIANA NUNES, SABRINA SPINELLI, MAYARA MATTOS, MARÍLIA GRESPAN, REBECA PERES

MEDIA: ANDREA HIRATA, KELLY COTTA, ANGELICA GOMES, JULIANA FLORA, HENRIQUE FIGUEIREDO, JOSÉ LUIZ TEIXEIRA

PLANNING: TIAGO LARA, RAFAELA BADARÓ, RAFAEL GONÇALVES, ANA VILELA

APPROVAL: MÁRCIO PARIZOTTO, NATHALIA GARCIA, LUCIANA JULIASZ

Director’s Assistant: Michelle Lutfy, Luciana Camargo

Executive Producers: Victor Alloza, Fernanda Laignier, Bruna Nogueira

Production Crew: Fabio Arisaka, Patricia Carvalho, Milian Amado

Production Crew South: Isadora Pillar, Marco Bajotto

Wardrobe: Elizabeth Magalhães

Props: Bibi Beghini, Gabi Gioria

Makeup: Regina Mendonça

Makeup South: Carol Horn

Post-production Coordinators: Carol Rye, Pedro Martins

Editing: Rodolpho Ponzio

Post-production: VOO-DOO

Color Grading: Osmar Junior

SOUND PRODUCTION:EVIL TWIN MUSIC

Creation and production: ANDRÉ FARIA, MURILO FARIA, ANDRÉ NAMUR

Post-production:RAFAEL VIEIRA, ANDRÉ NAMUR

Voiceover: JOHN FLAVIN

Account services: JULIANA TANGARY, CAROLINA COUTO

PHOTOGRAPHY:

Production: ALICE FILMES

Photographer: Tauana Sofia Vieira

Photographer’s Assistant: Rodinei Viana Júnior

Wardrobe: Túlio Melles

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