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Budget Direct: Bad Dog
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Budget Direct’s latest 'Insurance Solved' TV ad has literally cut through the clutter, with a light sword-wielding Jack Russell causing havoc in the neighbour's home, while the homeowner wishes she was covered by Budget Direct’s award-winning insurance. Keen to make sure the campaign resonates across multiple channels, Budget Direct turned to Brisbane digital agency Romeo to give customers a cut of the action, as they slice through homes, gardens and streets to collect as many points as possible. 'Bad Dog The Game' is the wonderfully addictive game that allows players to hone their skills, join the leaderboard and opt in to win daily gift cards and a shot at $10,000 cash.
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