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Interactive
KitKat: #ABreakForHaveABreak
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KITKAT is launching a global campaign, inviting everyone to join in the celebration of the 85th anniversary of the brand. Created by Wunderman Thompson, it raises awareness of a social media competition to help people mark the occasion of KITKAT turning 85 in 2020. The campaign highlights that, at this unique moment, KITKAT will make its most recognisable brand asset, the Have a break, have a KITKAT" line, even stronger by inviting people to have fun with it while the slogan has a break for just ten days before it returns refreshed, renewed and stronger than ever. Wunderman Thompson will introduce #ABreakForHaveABreak across social channels, giving KITKAT fans far and wide ten days to come up with the best, sound-a-like lines they can while the “Have a break” line has a well-deserved break. Running until 26th October, KITKAT will post daily across Facebook, Instagram and Twitter to stimulate participation. Wunderman Thompson has also created an AI online slogan generator as part of the campaign to help fans of the brand come up with the best soundalike slogans for the competition.
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