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The Estée Lauder Companies: 15 Seconds, 1
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Wunderman Thompson Argentina launches of “15 seconds,” a new breast cancer awareness campaign, in time with the International Breast Cancer Awareness day, October 19. With the goal of creating awareness and educating others on the importance of an early test to diagnose breast cancer, Wunderman Thompson Argentina created an activation via 15 second stories on Instagram, promoting Globocan’s statistic that every 15 seconds, somewhere in the world, a woman is diagnosed with breast cancer. A simple but powerful idea. The agency encourages everyone to count up to 15 seconds on their own Instagram stories to spread the word about this important cause. Wunderman Thompson Argentina invites influencers and celebrities to share an Instagram story counting up to 15 seconds to generate expectation and buzz on every media with #15seconds. At the same time, women who suffered from breast cancer will be uploading their testimonies to the @EsteeLauderArgentina Instagram account. The unveil of the campaign came by women who suffered from breast cancer featuring the same celebrities and influencers that uploaded another story unveiling the reason of the campaign.
neral Account Director: Eliana Kaplan Related
The Estée Lauder Companies: 15 Seconds, 2
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