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Greenpeace: There's a Monster in my Kitchen
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Greenpeace launches a new campaign, created by Mother London, to shed light on the global consequences of industrial meat production. Through an animated film, produced by four time Oscar nominated Cartoon Saloon the studio behind WolfWalkers film, the campaign takes aim at deforestation across South America, bringing it to life through the experience of a displaced jaguar called Jag-wah. In a child-friendly and bite-sized film Jag-wah, displaced from Brazil's once lush and diverse forests, guides the audience through the horrors of deforestation. There's a Monster in my Kitchen tells the lovable jaguar’s story, forced from his forest home to make way for grazing cattle and animal feed plantations. A young boy sneaks downstairs for a midnight snack, running into a terrifying monster who tells us all why he is no longer in the forest, and instead has come to warn the little boy about the monster meat companies destroying his home. Narrated by Brazilian actor Wagner Moura (Pablo Escobar in NARCOS) in the style of a nursery rhyme, There’s a Monster in my Kitchen shows us all the brutal consequences of industrial meat production. It aims to stimulate individual actions, like switching to plant-based alternatives, and encourage collective activism - highlighted with a scene featuring Paul McCartney - to help influence companies and governments to save the forests. Last year’s Amazon fires caught the media’s attention but the 2020 fire season has seen new records set across the board. The film release comes as a new analysis by Greenpeace of the latest fire data from Brazil’s National Institute for Space Research shows an area almost equivalent to the UK has burned across Brazil so far this year.
Strategy: Mother Related
Greenpeace: Dreams of Tomorrow
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