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Laithwaite’s Wine: Wine Cellar
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Laithwaite’s Wine, the UK's number one online wine retailer, is taking the stuffiness out of being a wine lover in a humorous new television campaign. The four spots all play on the idea of customers pretending to walk downstairs to an imaginary wine cellar and confidently back up with a bottle from Laithwaite's. Created by RAPP UK, "Get that wine cellar feeling" is the first campaign since Laithwaite's appointed the agency to its advertising account in August, following a competitive pitch.
Strategist: Caroline Parkes Related |
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