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Web Film

Rock the Vote: Build the Vote 2020

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Rock the Vote, the non-partisan, non-profit who for 30-years has been building the political power of young people, announced a new initiative, Build the Vote, which will see the organisation dive into the world of Minecraft for the first time to engage both young first time voters and future voters on the election process. On 26th October, Rock the Vote opened voting houses in Minecraft to allow young Americans to learn how to vote and experience voting for the first time. The players won’t vote for the candidates, but on 10 of the most important issues driving the current political conversation; gun laws, criminal justice reform, healthcare access, climate change, racial equality, education system, immigration, job stability, student loans, and combating corruption. The Minecraft world simulates many of the same steps voters in real life go through, from registering to casting a ballot. The results of the votes cast by young people in Minecraft will then be shared to the public, beginning on 30th October until Election Day. Rock the Vote partnered with creative ally Sid Lee to develop this experience, which is all part of Rock the Vote’s continued effort to reach and educate young Americans on the voting process and the importance of being an active participant in our democracy. While youth voter turnout is on the rise, and Rock the Vote has seen record registration numbers across its platform this year, the voting block still votes in lower numbers than older Americans. This isn’t due to apathy, but oftentimes lack of education on how the voting process works.
Credits Other credits

Creative Technologist: Julien Roub Charland

Graphic Artist: Eric Valiquette

Game Designer: Simon Wilka (Infinite Blocks)

Group Account Director: Justine Trudeau

Head of Production: Magali Loiselle

Account Executive: Chloé Brossard

Product Owner: Anne Simard

Production Coordinator : Laurie Perron, Marie-Ly Cormier

Researcher : Samuel Bonneau ( freelancer)

UX Designer : Jean-François Lavigne

Back-end Developer: Nicolas Beaucage, Aziz Zouaoui and Nicolas Mercure

Front-End Developer: Stephan Paré, Nicolas Trudel and Patrick Freedom Mayer

DevOps: Alex Pilon

Technical Lead, Post-Production: Benjamin Des Rosiers

Assistant Editor: Daniel Daigle

Creative Director, Motion Design: Olivier Valiquette

Motion Designer: David Leclerc

Operations Manager, Creative Services: Catherine Simard Boulé

Global Head of Communications and Brand: Katia Aubin

Public Relations Coordinator: Kristel Dupont and Jenny Ng

Public Relations Manager: Tareeni Bogra

Legal firm: YULEX

Sound editing: Boulevard

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