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Top 6: November 11th 2020

KitKat: Give the planet a break

Top 6: November 11th 2020
80% of Australians want to recycle, but only 41% didn’t know that soft plastics can actually be recycled too. So to show people that they can help simply by dropping their wrappers into a RedCycle bin at their supermarket, we turned the iconic KITKAT pack into an effective reminder to do just that. We replaced the famous logo on every limited edition pack with a special recycling symbol, which also became a visual device for the whole campaign reminding Australians to help give the planet a break.
Credits Other credits

Media – UM

PR – Red Havas AU

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