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Pond's: Love At First Sight
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Recognizing the importance of putting your best face forward at all times, especially when you’re meeting new people, DAVID Madrid collaborated with WPP@Unilever to create the “Love at First Sight,” a launch campaign for the new Pond’s Men Pore Vacuum. “Love at First Sight” shares the unlikely love story of two young professionals with offices across from one another. The pair are shown exchanging cute hand drawn messages with the building window and just when things appear to head into a happy ending, the young man’s oily skin bizarrely gets in the way and ruins everything. The spot highlights skin challenges that the new Pond’s Men Pore Vacuum aims to resolve and underscores how it can be used to achieve clean skin.
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