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TV

Pond's: Love At First Sight

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Recognizing the importance of putting your best face forward at all times, especially when you’re meeting new people, DAVID Madrid collaborated with WPP@Unilever to create the “Love at First Sight,” a launch campaign for the new Pond’s Men Pore Vacuum. “Love at First Sight” shares the unlikely love story of two young professionals with offices across from one another. The pair are shown exchanging cute hand drawn messages with the building window and just when things appear to head into a happy ending, the young man’s oily skin bizarrely gets in the way and ruins everything. The spot highlights skin challenges that the new Pond’s Men Pore Vacuum aims to resolve and underscores how it can be used to achieve clean skin.
Credits Other credits

Partner: Pancho Cassis

Global COO: Sylvia Panico

Group Account Director: María García Herranz

Account Manager: Irene León

Head of Production: Diego Basualdo, Alejandro Falduti

WPP@Unilever

Managing Director: David Dahan

Business Director: Sarah-Cate Agnew

Account Manager: Natasha Wijeweera

Chief Creative Officer: Marco Versolato

Senior Producer: Jenni Stiebel

Pond's

Global Brand Vice President: Rohit Bhasin

Global Brand Director: Pavanjit Singh Bedi

Assistant Brand Manager: Esa Mahira

Senior Regional Advertising Producer: Attilio Gianfrancesco

Regional Advertising Producer: Julia Lim

Production

Editor: Tamara Torres

VFX: Glassworks

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