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ASDA: That's What Christmas Means to Me
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ASDA is among the first major retailers to launch its Christmas ad this year which is centred around giving customers ‘the Christmas they need at the prices they want’. The 'ASDA Price Christmas' campaign, created by AMV BBDO, sees the return of real-life ASDA super-fan Sunny and his family, who previously featured in the ASDA price re-launch and Halloween campaigns. Viewers follow Sunny and his family getting ready for Christmas with the great range available at ASDA and George. The ad features hero items from ASDA’s festive offering, including the new Bruce the Brussel Sprout Cake, the Extra Special Vegan Bao Bun Selection and a classic turkey. Sunny decorates the house with Christmas lights from ASDA in preparation for the big day, and the ad ends with the house spectacularly lit up to the excitement of his children, and the bemusement of his next-door neighbour Christine. The ad is set to the upbeat 1967 Christmas classic 'That’s What Christmas Means to Me' by Stevie Wonder.
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