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JD Sports: A Pair of Trainers
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Sports fashion retailer JD Sports, Manchester-based The Chase Creative Consultancy and partner company The Chase Films have teamed up for a star-studded new Christmas campaign featuring the likes of Anthony Joshua, Rita Ora, and Virgil Van Dijk. The ad opens in front of a shop window, where a child is gazing at a pair of trainers, wishing he owned them. Suddenly, the mannequin (revealed to be Michael Dapaah) springs to life, inviting him into a fantastical world behind the window. The spot focuses on the magic of Christmas, with the idea of escapism achieved through constantly changing sets and their futuristic designs. The viewer is introduced to a number of celebrities, who are displaying a variety of JD’s attire, through the eyes of the kid, who journeys through this surreal world.
Production Managers: Sam Atkins, Michael Evans, David Gluckstein |
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