Mercedes-Benz: Rickie Fowler's Approach to The 2020 Masters

Hybrid creative and production studio Ammolite Inc. has produced a new Mercedes-Benz campaign with brand ambassador and PGA Tour member, Rickie Fowler. Director Emil Nava helmed the two spots for Mercedes Benz, who has been a partner of the Masters Golf Tournament since 2008. The spots offer the perspective of golf pro Fowler as he embarks on his 10th shot at the legendary green jacket with his signature competitive edge. Ammolite's extensive experience with celebrity talent, paired with their historically strong ability to produce culturally relevant 360 campaigns, made the company the ideal choice to produce this work. The founder of Ammolite Inc. and one of the world’s most prolific and respected music video directors, Emil has been instrumental in forming long-lasting relationships with talent and taking them to the international level. Emil and Rickie are frequent collaborators, with Emil helming multiple brand campaigns featuring Fowler.