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Top 6: December 2nd 2020

Toyota: Unbreakable Bond

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Top 6: December 2nd 2020
Toyota New Zealand has unveiled its new brand platform for the 2021 Hilux through a multi-channel campaign that celebrates the bond between friends, between driver and their Hilux, and between Toyota and New Zealand. Created by Saatchi & Saatchi New Zealand, the content was shot on location in Queenstown and directed by Sweetshop's Damien Shatford, with stills by Ross Brown. The campaign comprises of 20 individual pieces of film and includes TV, Social, Digital, Press, Outdoor and a number of site-specific contextual iterations. The media approach was led by Starcom New Zealand.
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Audio: Franklin Road – Shane Taipari

Media Agency: Starcom

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