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Top 6: December 2nd 2020

UN Women: Subway

Top 6: December 2nd 2020
MullenLowe New York and Mediahub have launched an exposé on legal gaps, one of the key prevention measures needed to end violence against women and girls around the world in a public service campaign for UN Women. As violence has increased against women during the COVID-19 pandemic, and an additional 15 million women are expected to be affected by violence for every three months the lockdown continues, The UNseen Story aims to create visceral reactions to the different forms of violence that women face in the form of censored images that are shocking to imagine, with copy that is unapologetically outspoken. The ad campaign is rendered through a set of stark pixelated images and headlines, including “This is a photo of a man beating his wife,” that would never be appropriate to show publicly. “This is a photo of a man raping his wife” is paired with a pixelated image that would be against government regulations to air on broadcast news. “This is a photo of female genital mutilation” with an image that is blurred and unidentifiable, forcing the imagination to conjure up what happens to women and girls in many parts of the world. While the images shown in the campaign were created from scenes of a nonviolent nature and were not produced from images of any individuals experiencing violence in any form, the effect they create when pixelated and juxtaposed with the headlines is thought provoking and deeply impactful. These are just a few of the executions of the campaign, which coincides with 16 Days of Activism against Gender-Based Violence, an annual international campaign that kicks off on November 25, the International Day for the Elimination of Violence against Women, and runs until December 10, Human Rights Day.
Credits Other credits

Brand: UN Women

Chief of Communications, a.i.: Oisika Chakrabarti

Communications & Media Specialist: Sharon Grobeisen

Head of Digital & Interactive Media: Jaya Jiwatram

Audiovisual Specialist: Marisa Grattan

Head of Social Media: Sarah Gilbertz

Digital Media Consultant: June Seo

Social Media Consultant: Elif Gulec


Managing Director: Rebekah Pagis

Head of Strategy: Jonny Gadd

SVP: Chris Rowson

SVP: Zack Menna & Rich Singer

VP Executive Producer, Print: Aidan Finnan

VP Associate Studio Director: Mark Danish

Senior Print Producer: Rick Waller

Senior Digital Producer: Jamie Templeton

Senior Motion Designer: Yoram Ohebsion

Group Leader – Layout: Nick Minieri

Content Producer: Maurice Loach

Motion Designer: Carolina Kowalczyk

VP Senior Business Affairs Manager: Vanessa Fazio

Assistant Art Producer: Tatiana Bradley

VP Strategy Director: Evan Giordano

VP Account Director: Meredith Raskopf

Account Supervisor: Reechana Taylor

Assistant Account Executive: Caitlin Fryer

SVP Agency Communications Lead: Rebecca Sullivan

SVP Group Account Director, P.R.: Kalley Jolly

Account Director, PR: Erica Warren

Media: MediaHub

VP Media Director: Persephone Kazl

Media Supervisor: Mary Rose Kesser

Media Planner: Gina Jin

Assistant Media Planner: Roger Hoff

Client Partner, Mediahub UK: Chris Lewis

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