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Branston Pickle: A Hit Of Home
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Iconic British brand Branston pickle launches a new TV campaign celebrating the magical ability the brand has to transport us back home. The ad, which airs on 27th November, marks the first piece of work from Wonderhood Studios since winning Mizkan's portfolio of brands in February this year. Generations have been built on cheese and Branston pack-lunches but for some, the loved brand has disappeared to the back of the kitchen cupboard. The new campaign is designed to play on the powerful feelings of trust and familiarity. All it takes is a whiff of the pickle or a glance at that iconic packaging to send us right back to our childhood and a warm hug from our parents. And we could all do with a hit of home right now.
Founder: Aidan McClure Related
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