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Top 6: December 9th 2020

Call of Duty: Moment of Truth

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Top 6: December 9th 2020
Gamers worldwide have been counting down the days to the release of the new Call of Duty: Black Ops Cold War. In Sweden, Activision decided to launch a local campaign aimed at those who enjoyed playing video games but didn't necessarily identify themselves as hardcore gamers.The game play takes place during the final years of the Cold War. An era where information was considered a vital asset, and polygraph tests were a common way to get hold of it. The Swedish advertising agency Stendahls came up with the idea of using famous artists and influencers, and putting them in a situation that most celebrities are familiar with Q&A sessions. But what started out as ordinary celebrity interviews, soon became Cold War interrogations.Moment of Truth is a series of films where influencers are brought to a secret underground interrogation room, connected to a lie detector and made to answer questions from their followers all asked by a Russian agent.

View clips:

Anis Don Demina, Artist, DJ och Youtuber clip:

Alicia Lauterbach, Influencer on TikTok, Instagram and Youtube

Greekazo, Rap artist

Martin Mutumba, Soccer player, podcaster and author
Credits Other credits

PR Specialist, Activision : Stefan Bonnevier

Nordic Senior Brand Manager, Call Of Duty, Activision : Siri Jansson


Copywriter : Mikael Andersson

Art Director : Alexander Skoglund

Copywriter : Anton Eriksson

Art Director : Viktor Eriksson

Account Director : Anna Lotto

Film Editor : Jimmy Svensson

Strategist : Ludvig Asgarden

Client Director : Jacob Stjärne

Production Company : Fanny & Alexander

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