Ministry of Communications and Information: Stronger Together - From Support to Success

COVID-19 has greatly affected the economy and the Singapore government has launched a number of support measures to help Singaporeans cope. Our campaign aims to highlight these measures and encourage resilience and solidarity among Singaporeans during this difficult period.

Drawing parallels to the Singapore spirit that brought Singapore from third world to first, we created ‘From Support to Success’, an emotional narrative of Lisa, a graduating student who struggles to find a job during this difficult period. Inspired by stories of real Singaporeans, the film chronicles her frustrations and her journey as she overcomes the challenges. To amplify the gravitas of our message, the film also features excerpts from Prime Minister Lee Hsien Loong’s May Day Rally, a first in Singapore. The result is an intimate yet inspiring film that tugs at the heartstrings of viewers.

The film reached over 3.7 million on FTA TV channels just 2 weeks after launch