Bouygues Telecom: Hello Father Christmas

It’s safe to say 2020 has been a strange year: the pandemic, lockdown, the economic and environment crisis (to name a few). That’s why BETC, BETC Fullsix and French Telecoms operator, Bouygues Telecom, wanted to end the year with some joy and Christmas spirit. 2020 has gone online shopping, school, paperwork, meetings, and Christmas is no different. To comply with this year’s social distancing rules, the Telecoms brand shared the most popular phone number on the planet: Santa Claus. After messaging Santa on +33 6 44 63 59 22 via WhatsApp, he responds with a video direct from Lapland. Designed by BETC and developed in collaboration with BETC Fullsix Studio, it allows kids (and grown-ups!) to have a personalised video from Santa by using AI, creativity, data and technology. And a bit of Christmas spirit, of course! The innovative and creative agency teams joined forces to share some magic this Christmas. The messages sent to Santa Claus are processed by text-to-speech technology, which are then generated to mp3 thanks to a synthetic voice specially designed for the experience. Finally, this is analysed by artificial intelligence to create a totally personalised video with an animated lip-sync, all brought to you in a WhatsApp bot.