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Top 6: January 13th 2021

The Israeli Cardiovascular Wellness Center for Women: The inflatable Instagram heart

Top 6: January 13th 2021
Cardiovascular diseases are the No. 1 leading cause of death amongst women. Women do not pay attention to their heart! The Israeli Cardiovascular Wellness Center for Women want to change this reality. We created a Heart that no Woman can ignore. A heart that they know well, maybe even better than their own Heart itself. We placed a huge inflatable Instagram like (6 meters high at Rabin square in front of the city hall, in the heart of Tel Aviv.However, we did not inflate it ourselves! We wanted to encourage Women to interact and be proactive. So, the only way to inflate the heart was to “Like” our campaign’s Instagram post… After four days the Heart was inflated by thousands of Instagram likes.
The Results: Potential exposure on Instagram - 2.4 million people. Media value equivalent to 11 million NIS.
Direct interaction by 400,000 Women on all platforms.
Credits Other credits

Community Relations Manager: Shirley Kantor

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