Interactive ad: Listerine: Listerine BIBIGkasin Challenge: GERM-FREE MOUTH

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The BIBIGkasin Challenge is a campaign inspired by two Filipino words—“bibig” (mouth) and “bigkasin” (to speak). The campaign consists of a series of six original Filipino tongue twisters turned into posters as colorful and whimsical as the Philippine language. Listerine as a brand stands for keeping mouths ready for anything, and with the fun challenge, it helped give Filipinos confidence to speak even the toughest words in their native language.

Translations:
Fresh Breath Tongue Twister: The scent of a thousand flowers is what I discover each time Makmak bursts out in laughter.

Healthy White Teeth Tongue Twister: Patti’s smile is as white as as seventy-seven doves stacked together gleaming like alabaster.

Strong Teeth Tongue Twister: I looked in awe at the non-stop biting and chewing Onat kept doing on the tough peel of the juicy lime.

Germ-Free Mouth Tongue Twister: The beast lets out a scream opened its germ-free mouth to the extreme to charm with its schemes a lass wearing cream dancing on a meteor like a dream.

Healthy Gums Tongue Twister: Miggy who toils at the water hole ogles the lovable, likeable, beautiful gums of Gigi.

Less Plaque Tongue Twister: Oh I find it clean and hold in high esteem Luis’s sweet, sweet grin void of plaque and stain.