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Top 6: January 13th 2021
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Jif Squeeze Peanut Butter: Gladiator SchoolTop 6: January 13th 2021
The Jif brand continues to make clear creative bravery is a top priority, with the launch of a new commercial titled ‘Gladiator School’ under the ‘That Jif’ing Good’ campaign narrative. Gladiator School features Jif’s unique creative showcase style, which is a smart blend of quirky, irreverent humor, bold, theatrical tone and cinematic craft. The That Jif’ing Good campaign launch spots, Bunker and Squirrel, have been noted as stand out creative in the CPG category. Gladiator School once more illustrates just how far people might well go for the fresh-roasted peanut taste of Jif peanut butter, this time, at a gladiator training school in Ancient Rome, just a stone’s throw from the Colosseum. The spot pays homage to the epic style of the 1950s and 1960s Hollywood blockbuster films, with a spin on the classic tale of an overconfident student challenging his wise teacher…while casually introducing the easier and squeezier new pack, Jif Squeeze.
Head of Integrated Production: Jenny Read |
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