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BodyArmor Lyte: BODYARMOR LYTE


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EP+Co is kicking-off 2021 with a new partnership with premium sports drink, BODYARMOR LYTE. The agency is teaming up with the brand to launch a national campaign featuring Carrie Underwood and James Harden. This is the first fully-integrated campaign for BODYARMOR LYTE. The agency began work with BODYARMOR LYTE in 2020, creating, developing and producing a national campaign launching today - across national broadcast, digital and social. The campaign also will kick-off a fitness challenge between other BODYARMOR LYTE ambassadors.
Credits Other credits

Client: BODYARMOR

VP of Brand Marketing: Michael Fine

VP, Brand Strategy and Creative: Kristen Rumble

VP, Sports and Entertainment Marketing: Tara Piper

Creative Director: Brian Ford

Brand Manager: Lindsay Schumacher

Creative Production Manager: Kyle Ramsey

Production Manager: Kendyl English

Entertainment Partnerships, Associate Manager: Alexandra Karras

Agency

President: Con Williamson

EVP: John Cornette

SVP, Director of Content Production: Danny Miller

VP, Executive Content Producer: Charlotte Stirrup

Chief Customer Officer: Kat Shafer

Account Supervisor: Mary Smolen

Account Manager: Libby Johnson

VP, Business Affairs Manager: Jeff Fischer

Production

Line Producer: Daniela Huml

Post-production

Editorial: EP+Co

Editor: Mah Ferraz

Assistant Editor: Charles Hull

Animation: Co

Colorist: Houmam Abdallah

VFX: Sastre VFX

Music and Sound

Music and Sound Design: Jolin Ras

Audio Post Company: Sonic Union

Audio Engineer: Michael Marinelli

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