TV ad: Volkswagen: Touareg Sabbatical

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The luxury SUV market is the most lavish and extravagant market in the car category.
Without the budgets of the more established luxury car brands, we needed to find another way to make the new Volkswagen Touareg stand out.
So, we took our budget and offered the one luxury our target market values more than anything in the world - Time.

Introducing the Touareg Sabbatical. A 3-month, fully paid Sabbatical dedicated to making a difference.