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Goldfish Crackers: Feed Imagination, 3

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Goldfish Crackers, a beloved snack in many Canadian households, recently launched #FeedImagination. This new advertising platform was created to encourage imagination in the minds of Canadian children. As part of the launch, Goldfish invited parents across Canada to submit their kids’ artwork and stories so that they would have an opportunity to show their work on a larger stage than their refrigerators. This winter, 11 contest winners can now see their imaginative masterpieces come to life in the real world with a national out-of-home campaign that features each winner’s creative drawing and their name, on a public stage. Young storytellers were showcased with digital stories featured on Instagram and available for download on the Goldfish Crackers #FeedImagination hub.
Credits Other credits

Clients: Mieka Burns, Paloma Bentes, Friyana Engineer, Mariah Weir

Group Strategy Director: Heather Segal, Sean Bell

Account Team: Alyssa Guttman, Michelle Fournier

French partner: The French Shop

Account Team: Sébastien Bergeron, Émilie Maranda, Gabrielle Papineau

PR Agency: Proof Strategies Inc.

Media agency: Spark Foundry

Shopper Agency: The Mars Agency

Producer: Michael Oshell, Genevieve Boyer

Studio Director: Greg Heptinstall

Studio Artist: Andrew Martin, Cecilia Bernasch

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