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Top 6: January 27th 2021
Web Film

Generation Pep: Dance 10.000

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Top 6: January 27th 2021
'Dance 10.000' is a global campaign created to inspire children and young people to move, while at the same time highlighting the problems and consequences of a sedentary lifestyle. With a unique music video featuring a choreographed dance with the 10.000 steps often referred to as the daily recommendation for physical activity, the campaign has already sparked positive conversations. Behind the campaign is the Swedish non-profit organisation Generation Pep, founded by the Swedish Crown Princess Couple and headed by former Olympic heptathlon champion Carolina Kluft. Their vision is that all children and young people should have the ability and desire to live an active and healthy life. The unique music video shows a young girl who immediately starts moving to a music beat as she wakes up in her room. She dances her way out on the streets, down into the subway, and into school before she heads home again. As the film ends back in her room, the on-screen step counter finally reaches 10.000. The hero of the film is played by french nine-year-old dancing prodigy Lilyana Ilunga. The daughter of former professional soccer player Herita N'Kongolo Ilunga has been dancing since her early years and is today training for Sabrina Lonis, France's top dance choreographer.
Credits Other credits

Client contact: Emma Blomdahl Wahlberg

Account Supervisor: Eva Carlheim

Account Director: Marie Murphy

PR-strategist: Bjarne Darwall

Designer: Sara Lemchen, Christoffer Persson

Media Manager: Sara Björnung

Digital Strategist: Peter Gaudiano

Music: Justice

Editor: Andreas Arvidsson

VFX: Swiss

Grade: Co3

Sound: Plop

Choreography: Sabrina Lonis

Dancer: Lilyana Ilunga

Explainer film

F&B production company: Forsman & Bodenfors Studios

Producer: Henrietta Sterner

Photographer and editor: Ludvig Woll

Post Production: Jimmy Wulff


Still images: Mattias Rudh

Retouch: Studio Mint

Media partners: Verizon Media, Social Zense

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