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Top 6: February 10th 2021

Volvo Car Belux: Blind Spot Billboard

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Top 6: February 10th 2021
The blind spot is one of the main causes of serious or fatal bicycle accidents. To prevent this, Volvo released the first blind spot detector on the market back in 2004. Like all Volvo innovations, this one is not patented, enabling any car manufacturer to equip their models with it. With the increasing number of cyclists in cities (+64% by 2020) and the rising number of accidents (+16% by 2020), Volvo is reviving the importance of its BLIS (Blind Spot Information) system. But instead of advertising it, Belgian advertising agency FamousGrey and Volvo chose to equip their advertising with it so that everyone can benefit from it. On Brussels' busiest road, Volvo installed a digital display equipped with a blind spot detector. Similar to the sensor that Volvo car models are equipped with, this detector detects and warns car drivers about the presence of cyclists. The display not only shows a blind spot warning, but also counts the distance between the cyclist and the display in real time. To ensure the warning works 24 hours a day, the digital display is programmed to switch to a day or night version.
Credits Other credits

Client: Balder D’hondt, Lolita Swanet

Account Director: Olivia Naudts

Account Manager: Matthias Roose

Account Executive: Klaartje Vanmulders

Experience Director: Maarten Breda

Digital designer: Sacha Lempereur

Digital Strategist: Wies Dickens

Webmaster: Stijn Swinnen

RTV Producer: Marlies Neudt

Production: Fisheye

Project Manager: Pieter Troch

3D Artist: Kobe Roels

Development: Roel Kint

Post-production: FamousGrey Productions

Editor: Sven Vanhee

Sound Engineer: Eli Sundermann

Media agency: Mindshare, Clear Channel

Media contact: Charlotte Massa, Julie Andrade, Charlotte Snijckers, Soufiane Ar Razouki

Partners: FishEye

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