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Jeep: Desert

In 2020 more than ever, when we have had to limit our travel, the need for adventure and escape is felt. The Jeep brand, with its legitimacy in terms of exploration, is presented in this magnificent campaign (crafted by Chilean artists Salamagica) as the perfect link with the great outdoors and freedom. Being behind the wheel of a Jeep means giving yourself the opportunity to leave your daily life, to discover new perspectives, to go where others are not. Imagined by Publicis Dubaï and Leo Burnett Italy, this campaign reminds us how the best way to disconnect is to reconnect with nature.
Credits Other credits

Arabic Copywriter: Ayman Shehade

Client services director - Leo Burnett Italy: Pieraugusto Piergiovanni

Business lead - One team FCA Dubaï : Bashir Samia

Production: WatchOut

Agent: Anne Lecerf

CGI Artists: Salamagica


Jeep Emea Brand Marketing Communication Manager: Sergio Munaò

Jeep Regional Head of Brand Marketing Communication: Nicola Gibson-Ebdon

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