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WorkSafe: Meerkat-ing Hard


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"You can sense it. You can stop it." is a platform developed to encourage New Zealand’s workers to listen to their senses (their inner-meerkats) and, when they think something could go wrong, to step in and stop it. In this latest campaign, we tackle the issue of seatbelts in the workplace. While New Zealanders are getting better at wearing them on the road, the same isn’t true when they leave the road. Whether it’s a farm, a warehouse, or a construction site, a seatbelt can be a lifesaver when operating a work vehicle. But, they’re just not being used because they’re seen as an annoyance, or are simply being overlooked and ignored. Harder to ignore though, are our workmates. Especially when they’re “meerkat-ing hard”.
Credits Other credits

FCB New Zealand:

Creative Services Director: Jenni Doubleday

Craft: Joshua O’Neill

Account Executive: Xavier Glass

Strategist: Lloyd Thomason



Media:

MBM NZ



WorkSafe:

Manager Marketing and Communications: Gemma Bevan

Team Lead Marketing: Chris Green

Senior Marketing Advisor: Tom Ronaldson

Social Media Advisor: Ella Roche

Senior Media Advisor Media: Nicky Barton



Blockhead VFX:

Executive producer: Josephine Mackenzie

Post production producer: Rachael Trillo

Colourist: Matic Prusnik

Editor: Anastasia Doniants



Sound Design:

Brendon Morrow

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