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TV

FlyBuys: Give a Flybuys. Take More, 5

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Australia’s most popular loyalty program, Flybuys, launches its new integrated brand campaign ‘Give a Flybuys. Take More’ today. Nine years after Dawn French appeared on Aussie screens shouting “Goodbye shopping and Hello Flybuying” from her car, the latest platform leads the brand in a completely new direction. It celebrates its members’ pride in point collection, by turning Flybuys members into everyday legends. Research into Flybuys members’ spending habits over the last 18 months unveiled an exponential rise in deal hunting coupled with a marked shift in attitude - a ‘Give a Flybuys’ attitude. This new attitude is a brazen pride in hacking savviness, finding bargains and a competitive spirit between customers to get to the top of the points game. Launching with a hero 120” film, the campaign was created by Flybuys’ integrated agency, CHE Proximity, and is directed by upcoming Australian talent, Sanjay De Silva. Distilling the hardcore Flybuys fans’ attitude into a thumping anthem, the TVC reveals a range of core customers across the country telling Aussies that when you ‘Give a Flybuys’ you can take more holidays, presents and dollars off your shop.
Credits Other credits

Post-production: The Editors

Editor: Leila Gaabi

Colourist: Fergus Rotherham

Executive Producer: Charlotte Griffiths

Music Composition: El Plasticos

Vocals: Blake Scott

Sound Engineer: Matt Thompson

Casting: Nick Hamon CGA & Amy Mete CGA Nick Hamon Casting



Media: OMD



Flybuys

Chief Customer Officer: Rosemary Martin

Senior Marketing Manager: Jarrod Flood

Marketing Manager – B2B & Public Relations: Georgie Packer

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