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State Street Global Advisors: Get Up

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Sugar Ray Leonard Celebrates the Resilience of MidCap Businesses with State Street Global Advisors in "Get Up". Life's been throwing haymakers of late. Businesses have been knocked down, but some, like champion boxers, have shown they have it in them to get back on their feet and getback in the fight. These are the MidCaps. A select group of mid-sized businesses that not only comprise MDY, our client's MidCap fund, but also form the commercial backbone of the country. The latest campaign from McCann New York for State Street Global Advisors campaign captures their spirit of resilience by depicting the knockdown and recovery of one boxing’s greatest middleweights – Sugar Ray Leonard – while interspersing it with some iconic embodiments of MidCap businesses – a pilot, a chef, a medical researcher, a corporate leader and a steel welder. In a stunning sequence of slow motion, each individual forms part of Sugar Ray’s fall and recovery, as we hear the champion himself ask us if we have what it takes to get back up. Because at time like this, capturing the investing value of resilience, is more important than ever.
Credits Other credits


Gene Campanelli SVP

Peter Powell SVP

Leopold Billard VP

Jordan Kramer VP

Rob Rawley EVP, Global Executive Account Director

Amber Greenwalt SVP, Group Account Director

Juliana Cresci Account Director

Catherine Peta Account Executive

Nathy Aviram Chief Production Officer

Steven Marchione Associate Director of Project Management

Danielle Korn Head of Business Affairs

Kimberly Kress SVP Talent Partnerships

David Halberstadt Integrated Production Business Manager

Will Zweigart VP Communications Strategy

Daniel Lammon Strategy Director

No 6

Jason Macdonald Editor

Corina Dennison Editorial Producer


Verity Kneale VFX Executive Producer

Zachery Fortin Producer

Angus Kneale VFX Supervisor

Inside job production

Carlos Serrao Photographer

Laura Hinds Photographer

Rep Amy Ground Producer


Patrick Milling-Smith Co-Founder

Brian Carmody Co-Founder

Andrew Colón Chief Operating Officer

Alex Hughes Head of Production


State Street Global Advisors

Stephen Tisdalle Chief Marketing Officer

John Brockelman Sr. Managing Dir., Global Head of Brand Marketing & Comm

Kristie Tillinghast Vice President, Advertising & Media

Kelly Beaudin Product Marketing Lead

Michaela Copley Project Manager

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