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Tiger Beer: Anti climb

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Tiger introduces its 2008 advertising campaign which launches across the UK on 10th March and will reflect the brand’s Far Eastern provenance and heritage. Created by CHI & Partners, the distinctive posters present a unique vision of Singapore which awaken feelings of nostalgia and intrigue for 1932 when Tiger was first brewed. This campaign introduces Tiger beer as ‘The Far East’s Most Desirable Export Since 1932’. The series of three unique illustrations pay homage to the beautiful woodblock printmaking of the Far East. Each execution was meticulously hand illustrated by renowned artist Yuko Shimuzo using centuries old techniques. The result is authentic in colour, quality of line, and texture.
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Typographer: Kylie McLean

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