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Web Film

Pepsi: #PepsiChallenge, 1


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Visionaries director Luc Rëso Janin has teamed up with PepsiGlobal for its latest social campaign with COPA90. Kicking off the two-phase campaign is the #PepsiChallenge on TikTok; Luc has directed a series of fun, skill-filled spots which encourage users to duet with their favourite footballing superstars including Lionel Messi, Paul Pogba, Shanice Van De Sanden and Jadon Sancho.
Credits Other credits

Chief Business Officer: Simon Joyce

Client Partner: Luke Hyland

Brand Strategy Director: Paolo Nieddu

Directors Agent: The Visionaries

DOPs: Marcus Autelli (Messi) and Dan Holland (VDS, Sancho & Pogba)

Audio Post: Sounds & Sons

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