Mega Tuna: Everyone Wants To Have It

GIGIL Philippines took on the leading tuna brands in the country to get their users to switch to Mega Tuna. In the Philippines, tuna brands are typically marketed to just be healthy. It's all about health, fitness and celebrity endorsements. To differentiate Mega Tuna, GIGIL chose to showcase its delicious taste. A humorous campaign was deployed to engage a young market. Released on March 20, the film has already chalked up 2.6 million views, and has been shared 31 thousand times.