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MindNation: Complex Emojis


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In the middle of the world's longest lockdown came a silent pandemic raging in the background, the mental health pandemic. Which had given rise to many complex and unfamiliar feelings that were hard to understand, yet alone verbalize.So, to help people cope and make better sense of the complicated emotions brought about by these complicated times, MindNation, one of Asia's pioneer mental healthcare systems, created the world’s first-ever Complex Emojis. Redesigning the familiar emojis to reflect the new complex times and help people open up about mental health.

The complex emojis were designed based on the most common combinations of emotions experienced in the pandemic. It was a simple and lighthearted way of letting people know that it’s okay to feel a lot of different things all at once.

Launched online as social posts to connect to people with the same overwhelming, complex emotions, and also made available as GIF stickers as easy forms of expressions, the Complex Emojis led people to a 24/7 mental health support chatbot, especially designed to talk to people about mental health any time they need it. But more importantly, the chatbot could detect and recognize important keywords when human intervention was needed, and connected people to free psychologist consultations.
Credits Other credits

Chief Marketing Officer: Cat Trivino

Editor/Animator: Josh Olasiman

Community Manager: Patty Villegas

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