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Tostitos: One Upper
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Tostitos is committed to helping friends everywhere create unforgettable moments, fuelled by America’s favourite snack staple, Tostitos chips and dips. To celebrate that love of chips and dip and everything people love to do with their friends, Tostitos has launched a new campaign, "For the Love of Chips and Dip and…" and are teaming up with comedic duo Kate McKinnon and Dan Levy. Whether it’s doing karaoke and getting the lyrics wrong or analysing plot holes in bad movies, when a couple of friends gathers with Tostitos chips and dips, fun moments are bound to happen, and Kate and Dan aim to put a spotlight on those moments within a moment that make them memorable. As a part of the campaign, Tostitos celebrates the quirky ways the friends connect with one another, with the launch of its spiciest chip yet — Tostitos Habanero. Seasoned with real habanero pepper, the new chips offer a pop of spice in the fan-favourite bite-size shape. In a new Tostitos commercial, created by Goodby Silverstein & Partners, which debuts on television and online this weekend, Kate and Dan share their takes on Tostitos Habanero’s level of spice — one-upping each other as good friends would with more and more hilarious descriptions of the new chip, in ways only these two comedic stars can. Fans are invited to join in on the fun through an interactive Snapchat lens, creating an opportunity for them to ‘one-up’ their friends, just like Dan and Kate. Fans can access this lens on Snapchat beginning April 6th. Kate and Dan will also star in a second commercial for Tostitos that illustrates their own funny and memorable moments together. The commercial, which begins airing on television and online on April 3rd, showcases the all-too-relatable experience of debating with a friend — through facial expressions, body language and Tostitos that only close friends can recognise — over who needs to tell the new guy that he has a salsa stain on his shirt. The theme is meant to celebrate the unspoken bonds that only true friends have.
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