Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Top 6: April 7th 2021

P&G: Widen The Screen

Embed Video
Top 6: April 7th 2021
Procter & Gamble has debuted "Widen the Screen" a new film from Grey, and its Cartwright agency, with a call to action to present a more balanced, dynamic and joyful view of Black life beyond common stereotypes. The film, created and produced by a team of largely Black creators, ends with the line, "Let’s widen the screen to widen our view." It challenges the expectations viewers have from the portrayal of Black life often seen on the screen. The film is part of Procter & Gamble’s major new initiative to challenge racial bias and racism on the screen. It includes an expanded content creation, talent development and partnership platform to support Black creators across the advertising, film and TV industry.

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news